Overview

Type

Web Applications

Industry

Healthcare

Tech Stack

react

Redux

node

Business
Requirements

Create an Efficient Social Media Scheduling Platform for Marketing Teams

The client, a leading social media marketing company, required a comprehensive solution to manage and streamline large-scale social media campaigns across multiple platforms. They faced challenges with scheduling posts, managing content across various social media channels, and tracking campaign performance. The existing tools were either fragmented or lacked essential features for effective campaign management. To address these challenges, the client sought a development partner with expertise in building scalable and robust social media management solutions. Fistix was chosen to deliver a unified platform that would enhance the efficiency of their social media operations.

Solution

Development Process:

Managing social media campaigns involves coordinating posts across multiple platforms and tracking their performance in real-time. At Fistix, we developed the SMP platform to meet these needs with precision and flexibility. The platform offers a comprehensive solution for scheduling and managing social media content, providing marketing teams with the tools they need to execute successful campaigns.

The SMP platform is a web and mobile application designed to streamline social media management, allowing users to schedule posts, manage content, and analyze campaign effectiveness across major social media networks. Developed with a focus on user experience and performance, the SMP platform integrates various functionalities to support marketing teams in their efforts.

Key Aspects of the Project:

  • Multi-Platform Integration: Enables seamless scheduling of posts across Instagram, Facebook, Twitter, LinkedIn, and Pinterest from a single interface.
  • Customized Scheduling: Provides flexible scheduling options and a calendar view to plan posts according to campaign strategies and audience engagement patterns.
  • Content Management: Allows for easy upload and management of multimedia content, including images, videos, and text, with tagging and categorization features.
  • Analytics and Reporting: Offers a comprehensive dashboard to track post performance, audience engagement, and campaign ROI, with detailed reporting capabilities.
  • Collaborative Workflow: Includes tools for team collaboration on content creation, review, and approval processes, with role-based access control for data security.

Tools & Technologies

Performant Tech Stacks. Reliable Tracking

We focused on combining tech stacks that are stable and work seamlessly together. All the tools were selected based on a thorough analysis of the client’s requirements for responsiveness, data management, and security.

  • Backend:
    • NodeJS, Java, Android
  • Frontend:
    • Angular
  • Cloud Services:
    • AWS (S3, EC2, EBS, SQS)

Solution

The SMP platform empowered the client to enhance their social media presence, streamline their marketing workflows, and achieve greater success with their campaigns. The solution delivered measurable improvements in operational efficiency and campaign outcomes, aligning with the client’s strategic goals.